Department of Management, FGU

:::
王慧茹
full-Time
Name 王慧茹
Email hjwang@mail.fgu.edu.tw
Office Tel No. 23820
Teaching Field Marketing Management, Brand Management, Cyberpsychology and Behavior, Network Analysis
Research Expertise (Profession) 行銷管理、品牌管理、網路行銷、網路心理與行為、網絡分析 (Marketing Management, Brand Management, Internet Marketing, Cyberpsychology and Behavior, Network Analysis)
(now course) MD21800 廣告學(Advertising)
MD53400 消費者行為(Consumer Behavior)
MD626A1 網路行銷(Internet Marketing)
Year Paper Title
2019 Wang, H.-J., Lo, J., Factors influencing the adoption of open government data at the firm level, IEEE Transactions on Engineering Management (SSCI)
2019 Wang, H.-J., Adoption of open government data: perspectives of user innovators, Information Research (SSCI)
2018 Wang, H.-J., Green city branding: perceptions of multiple stakeholders, Journal of Product & Brand Management (SSCI)
2017 Wang, H.-J., Determinants of consumers’ purchase behaviour towards green brands, The Service Industries Journal (SSCI), 37, 13-14, pp896-918
2017 Wang, H.-J., A brand-based perspective on differentiation of green brand positioning: A network analysis approach, Management Decision (SSCI), 55, 7, pp1460-1475
2016 Wang, H.-J., Green brand positioning in the online environment, International Journal of Communication (SSCI), 10, -, pp42392-
2016 Wang, H.-J., Lo, J., Adoption of open government data among government agencies, Government Information Quarterly (SSCI), 33, 1, pp80-88
2016 Wang, H.-J., Horng, S.-C., Exploring green brand associations through a network analysis approach, Psychology & Marketing (SSCI), 33, 1, pp20-35
2015 Wang, H.-J., A new approach to network analysis for brand positioning, International Journal of Market Research (SSCI), 57, 5, pp727-742
2014 羅晉, 楊東謀, 王慧茹, 項靖, 政府開放資料的策略與挑戰:使用者觀點的分析, 電子商務研究, 12, 3, pp283-300
2013 Wang, H.-J., Lo, J., Determinants of citizens’ intent to use government websites in Taiwan, Information Development (SSCI), 29, 2, pp123-137
2013 楊東謀, 羅晉, 王慧茹, 項靖, 政府開放數據與信息增值:臺灣的經驗與啟示, 圖書情報工作 (CSSCI), 57, 10, pp63-69
2013 楊東謀, 羅晉, 王慧茹, 項靖, 國際政府數據開放實施現況初探, 電子政務 (CSSCI), 6, 1, pp16-25
Year Paper Title
2018 Wang, H.-J., Lo, J., Factors influencing the use of open government data among user innovators at the firm level, International Conference on Science, Social Science and Economics (IC3SE), Bangkok, Thailand, , 2018-08-06-2018-08-06
2017 Wang, H.-J., Exploring Green City Branding from the Perspectives of Multiple Stakeholders, International Conference on Innovation and Management (IAM 2017 summer), Osaka, Japan, , 2017-07-04-2017-07-07
2017 Wang, H.-J., Lo, J., Determinants of open government data adoption among business organizations, International Conference on Innovation and Management (IAM 2017), Tokyo, , 2017-02-07-2017-02-10
2016 Wang, H.-J., Differentiation of Green Brand Positioning: A Perspective of Network Analysis, the 4th International Conference on the Social Science and Management (ICSSAM 2016), Osaka, , 2016-05-10-2016-05-13
2016 Lo, J., Wang, H.-J., Integrating Task-Technology Fit Model and Technology Acceptance Model to Explore Open Government Data Adoption, the 4th International Conference on the Social Science and Management (ICSSAM 2016), Osaka, , 2016-05-10-2016-05-13
2014 羅晉, 楊東謀, 項靖, 王慧茹, 政府開放資料評估架構的發展與初評:中央機關與地方政府的分析, 2014年台灣公共行政與公共事務系所聯合會 (TASPAA) 國際研討會「政府治理與公民行動」, 淡江大學, 臺北, , 2014-05-24-2014-05-25
2013 楊東謀, 羅晉, 項靖, 王慧茹, 政府開放資料的現況與挑戰:中央與地方政府的比較分析, 第一屆 Open Data學術研討會, 圓山飯店, 臺北, , 2013-11-01-2013-11-01
2013 Yang, T.-M., Lo, J., Wang, H.-J., Shiang, J., Open data development and value-added government information: Case studies of Taiwan e-Government, the 7th International Conference on Theory and Practice of Electronic Governance (ICEGOV), Seoul, Korea, , 2013-10-01-2013-10-01
2013 Horng, S.-C., Wang, H.-J., Cultural origins of green brands and characteristics of green brand associations, the 2013 International Conference on Business and Information (BAI), Bali, Indonesia, , 2013-07-01-2013-07-01
2012 Horng, S.-C., Wang, H.-J., Green brand positioning in the online environment, the 2012 International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology, Hong Kong, , 2012-03-30-2012-03-30
2011 Wang, H.-J., Autotelic motivations of self-disclosure in random video chat rooms, the International Conference in Business and Management and Information Sciences (ICBMIS 2011), Naresuan University, Phitsanulok, Thailand., , 2011-11-01-2011-11-01
2011 Wang, H.-J., Lo, J., A heuristic-systematic model in online support communities, the World Congress on Sustainable Technologies (WCST 2011), London, UK, , 2011-11-01-2011-11-01
2011 Lo, J., Wang, H.-J., Electronic disclosure of government information in Taiwan: Implications for central and local governments, the Second Asian Conference on the Social Sciences (ACSS 2011), Osaka, Japan, , 2011-06-01-2011-06-01
2011 Wang, H.-J., Flow experiences in a random video chat room: A netnographic study, the Second Asian Conference on the Social Sciences (ACSS 2011), Osaka, Japan, , 2011-06-01-2011-06-01
2011 羅晉, 項靖, 顏上晴, 王慧茹, 線上論壇與政府資訊公開:文官觀點的分析, 2011年台灣公共行政與公共事務系所聯合會 (TASPAA)國際研討會「建國百年公共事務的回顧與展望」, 臺北市立教育大學社會暨公共事務學系, 臺北, , 2011-05-01-2011-05-01
2010 Wang, H.-J., Lo, J., Exploring citizens’ intention to use government websites in taiwan: An empirical study, the 12th International Conference on Information Integration and Web-based Applications & Services (iiWAS2010), University of Paris 8, France, , 2010-11-01-2010-11-01
2010 Shiang, J., Lo, J., Wang, H.-J., Transparency in e-governance, the 4th International Conference on Theory and Practice of Electronic Governance (ICEGOV), Beijing, China, , 2010-10-01-2010-10-01
2007 Warden, C., Wang, H.-J., Construction & study of consumer behavior in a virtual social space with increasing levels of commercial presence, the INFORMS Marketing Science Conference, Singapore Management University, Singapore, , 2007-06-01-2007-06-01
Year Project Title Participartor Job Title Period Unit
2018 Vision of Smart City Branding: Perspectives of Different Users 主持人 2018.08 ~ 2020.07 科技部
2016 2016.08 ~ 2018.01
2016 Green City Branding: Perceptions of Multiple Stakeholders 2016.04 ~ 2018.07
2012 Construction and Analysis of Green Brand Associations 2012.08 ~ 2013.07
Country School Name Department Degree Duration
國立政治大學 企業管理學系 博士 博士 2009.09 ~ 2014.06
國立中興大學 行銷學系 碩士 碩士 2005.09 ~ 2008.01
Experience Category Organization Title Job Title Duration
專任 管理學系 助理教授 2017.08 ~ 2021.07
專任 管理學系 助理教授 2016.08 ~ 2017.07
專任 管理學系 助理教授 2015.08 ~ 2016.07
科技部研究計畫「商業組織採用開放政府資料的決定因素」 計畫主持人 2016.08 ~ 2017.07
科技部研究計畫「綠色城市品牌: 多重利害關係人的知覺」 計畫主持人 2016.04 ~ 2018.03
科技部研究計畫「綠色品牌的理論建構和衡量:消費者知覺與公司策略」 博士生研究助理 2012.08 ~ 2013.03
行政院研考會委託研究「資訊分享與共榮:政府機關資料公開與加值應用」 博士生研究助理 2012.02 ~ 2012.11
行政院研考會委託研究「電子治理之政策參與機制:重大環評個案的分析」 博士生研究助理 2011.02 ~ 2011.11
行政院研考會委託研究「線上政府資訊公開的規則訂定:線上審議的應用與分析」 博士生研究助理 2010.02 ~ 2010.11
東海大學行政管理暨政策學系進修部 助教 2002.08 ~ 2013.02
永豐棧語言會館行銷部 秘書 2001.09 ~ 2002.07
Honor Category Year Award Name Awarding Unit
Outside School Honor 2018
Outside School Honor 2016
Outside School Honor 2015 Professor Wen-Xian Chen Memorial Research Award Department of Business Administration at National Chengchi University
Outside School Honor 2014 Professor Wen-Xian Chen Memorial Research Award Department of Business Administration at National Chengchi University
Outside School Honor 2014 TOPCO Thesis Award: Excellent Thesis Taiwan Management Institute
Outside School Honor 2013 Tai-Shan Academic Scholarship Academy Development Foundation of National Chengchi University
Outside School Honor 2012 Shun-Wen Wu Scholarship: Excellent Thesis Academy Development Foundation of National Chengchi University
Outside School Honor 2012 The National Science Council Doctoral Dissertation Fellowships for the Humanities and Social Sciences Ministry of Science and Technology
Outside School Honor 2008 ING Thesis Award in Marketing Management: Best Thesis Chinese Management Association

Honor